Market Reviews

In an industry experiencing aggressive landscape changes, the power of knowledge and foresight cannot be undervalued.

Utilizing Qlik’s data visualization engine and the in-house development team, our goal was to provide a toolkit for constructing Market Reviews. Previous to this, the Business Insights team spent an equal amount of resource on data compilation and cleansing as was used on the analysis and insights themselves. By automating the former, time and resource has now been freed up and can be better utilized on providing actionable insights and recommendations on the market.

Using this process, I have crafted bespoke reviews specific to Business Units, Executive audiences and content partners. Many of these I have had the pleasure of presenting myself, including occasions with Warner Bros and HBO.

These reviews have been used as the foundation for strategy recommendations and have encouraged the application of contemporary and unique release strategies.